wilder shoes

My Story

Wilder is a shoe line for creative women, like me, who dress for themselves and have a strong point of view. The shoes have a tailored, go-with-everything elegance that makes them a perfect companion for wherever your outfit takes you.

My husband and I started the company during a moment of peak upheaval in our lives, having recently quit our jobs, had a baby and moved from a Brooklyn apartment to a home outside the city. It’s been an adventure, and we’re loving it.

Philosophically, we believe less is more. My closet might not totally back that up right now, but hear me out! I’m talking about owning fewer, better-made things that you use for years. So, yes, my shoe racks are full, but the turnover is low.

We are setting out to run a business with integrity. That means being extra thoughtful about how Wilder affects our environment, our workers and our customers. To start, we have minimized environmental harm from the business through our choices in manufacturing and materials. For example, we choose vegetable tanned leather whenever possible, use 100% recycled papers in our packaging and produce in very limited quantities. Safe factory conditions, fair wages and humane hours for workers are ongoing priorities when sourcing our products. If you have questions about our business's ethics, I want to hear from you! 

In starting Wilder, I’ve drawn courage from the community of daring, creative businesswomen whom I’ve admired from afar through blog posts, podcasts and Instagram. I'm grateful to them.

Thank you for your interest! I hope we can stay in touch — please join my newsletter for periodic news from the studio.

You can reach me directly at roberta@wildershop.com. Say hi!

x Roberta